Grant and Elena Cardone built an empire, primarily in real estate, but also in several other business ventures, including writing books and teaching personal development. When the economy collapsed in 2008, he had a revelation: Banks were too big to fail. He had been successful in real estate, and he made prudent investments, yet he was dragged down by the economy. What if he could be too big to fail?
From that moment on Grant and Elena committed themselves to being the king and queen, respectively, of an empire. Grant created the 10x movement, and grew his business until he had seven businesses making nearly $100 million in sales per year.
How did they do it?
By thinking big and acting big.
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